Pinterest is a discovery platform where homeowners research home improvement projects before they're ready to hire. Roofing styles, siding options, gutters, and exterior renovations all get pinned and saved by homeowners in planning mode. Contractors who build a presence on Pinterest get in front of homeowners earlier in the decision process than paid search or social ads typically reach them. PillarDrive connects Pinterest to your lead system so that interest doesn't stay passive.
What you can do
PillarDrive's Social Planner connects to Pinterest so you can schedule and publish pins directly from your content calendar. You can connect multiple Pinterest accounts and manage your pinning schedule alongside your other social channels without bouncing between platforms. Pins that link to your landing pages or funnels drive traffic into PillarDrive's lead capture system, where visitors are automatically followed up with based on the page they came from.
For deeper lead capture automation, Pinterest activity can be connected to PillarDrive through integration workflows. When a homeowner clicks through from a pin and submits a form on your site, their contact data flows into your CRM and a follow-up sequence fires immediately. You can tag leads by source so you know which pins are driving actual inquiries, not just impressions.
Why it matters
Pinterest leads are warm. These homeowners have been thinking about the project for a while. They know what they want and they're researching who to hire. A fast follow-up after they engage with your content or visit your site converts that intent into a booked estimate. Most contractors have no system for Pinterest traffic at all, which means that warm interest goes nowhere.
PillarDrive gives that traffic somewhere to go and something to trigger when it gets there.
Getting set up
Our team connects your Pinterest account and configures the Social Planner and landing page follow-up workflows during your PillarDrive onboarding. Get a demo to see how it works for your business.
