Google Ads
Google Ads is the top paid channel for home service contractors. Roofing companies, HVAC operators, and plumbers run search campaigns to put their business in front of homeowners actively looking for help right now. Paying for a click is only half the battle. What happens after that click determines whether that ad spend turns into a booked job or a wasted dollar.
What you can do
PillarDrive connects directly to your Google Ads account and syncs leads from Google Lead Forms in real time. The moment a homeowner submits a lead form, they become a contact in your CRM and a workflow fires instantly. Text and email go out within seconds. A follow-up sequence runs automatically until they respond or book.
PillarDrive also handles conversion tracking back to Google Ads. When a lead books an appointment or completes a key action after clicking your ad, that conversion event gets sent back to Google using the GCLID passed at the time of the click. Your campaigns get smarter over time because Google sees which clicks are actually turning into real customers, not just form fills.
Why it matters
The average contractor running Google Ads responds to new leads in hours, not minutes. By that point, the homeowner has already called someone else. The click you paid for went to a competitor who picked up the phone faster.
PillarDrive makes sure you're first every time. Every lead from every campaign gets an instant reply. Every inquiry that doesn't immediately book stays in a follow-up sequence until it does. Your ad spend stays the same. Your close rate goes up.
Getting set up
Our team connects your Google Ads account during your PillarDrive onboarding. We configure the lead form sync, set up the follow-up sequences, and wire in conversion tracking so your campaigns have the data they need. Get a demo to see how it works for your campaigns.
