Facebook is one of the top paid lead channels for home service contractors. Roofing companies and HVAC operators run local lead ad campaigns that drive homeowners to submit their information directly inside the Facebook app. The problem is that most contractors have no system to act on those leads fast enough. By the time someone logs into Facebook and downloads a lead list, the homeowner has already called someone else.
What you can do
PillarDrive connects your Facebook Business Page and ad account natively. When a homeowner submits a Facebook Lead Ad form, their contact data flows into your CRM in real time. A workflow fires automatically, your follow-up sequence launches, and they're getting a text or email in under 60 seconds. No lead list downloads. No manual imports. No delay.
Form field mapping lets you align every question from your Facebook lead form to the right CRM field, so every lead lands with the right name, phone number, email, and job type already populated. You can also connect multiple Facebook pages to a single sub-account, which is useful if you operate across multiple markets or locations.
The integration also unlocks Instagram. Once your Facebook page is connected, you can link your Instagram Business account through the same integration and pull DMs and ad leads from both platforms into one inbox.
Why it matters
Facebook lead forms reduce friction for homeowners, which means more submissions. But low-friction lead capture only works if your follow-up is just as fast. A homeowner who fills out a form on their phone at 8pm and gets no response until the next morning has already moved on. PillarDrive makes sure every Facebook lead gets an immediate reply without anyone on your team lifting a finger.
Getting set up
Our team connects your Facebook Business Page and ad account during your PillarDrive onboarding, maps your form fields, and configures the follow-up workflows for each campaign. Get a demo to see how it works.
